Corporate Innovation in the Fifth Era
LESSONS FROM ALPHABET/GOOGLE, AMAZON, APPLE, FACEBOOK AND MICROSOFT
Introduction to the disruptive innovations that are changing the world around us
Understanding of how the most innovative companies are building enormous economic value by tapping into these innovations
Deep insights into the new corporate innovation approach that is needed to do so
Next steps for beginning to move your company toward this new approach
““The secret sauce that makes a consistently successful innovative company is one of the most explored and least understood questions the business elite is confronted with…This is now changing with this book.””
““The book is comprehensive providing societal and geopolitical perspectives as context for specific examples and suggestions for corporate leaders to drive innovation.””
““If you are looking for a blue print to support your company’s innovation strategy — this book is it. This book should be required reading for MBA students and current business leaders.””
Over the last 30 years a host of new technologies have begun to change every industry driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. They have created a new approach to corporate innovation. In Corporate Innovation in the Fifth Era, Silicon Valley Insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet/Google, Amazon, Apple, Facebook and Microsoft, as well as other leading companies. The best-selling authors describe this new approach so every company can be ready as we enter the Fifth Era.